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Cross-border E-commerce export return mode goes: a plate of goods sold at home and abroad

Date: 2019-07-03
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Unlike domestic ecommerce, cross-border ecommerce products and consumers are sandwiched between two complex processes such as national customs clearance, international trunk logistics, and landing and distribution. These processes have made it extremely difficult for cross-border ecommerce to return goods. In order to solve the problem of return, the industry has also been born through the overseas warehouse, bonded warehouse and other accepted returned goods innovative model.

Now, the pain point of cross-border e-commerce returns has been raised again. Whampoa Customs has announced a new cross-border e-commerce business under its jurisdiction in Sha Tin, a cross-border e-commerce export business. Unlike the return model mentioned above, the cross-border e-commerce return model of Sha Tin Customs can return goods to China.

Return business based on Hong Kong warehouse

On April 29 this year, the Sha Tin Customs Department has successfully handled the first batch of 7 cross-border e-commerce exports. According to people familiar with the situation, the logistics business of the cross-border e-commerce export goods of the Sha Tin Customs is currently handled by the delivery party. In this regard, the power of billions of States has been verified to the Quartet officials. The four parties officially confirmed that the repatriation service was operated by the four parties.

From the information released by Whampoa Customs, the power of billions of States has learned that The products of the cross-border e-commerce export goods of the Sha Tin Customs and Excise Department are returned to China through a series of processes such as 'Consumer Online Operation Retreat-Hong Kong Range Inspection-Hong Kong Warehouse Collection-Entry and Distribution using Simple Return Clearance Mode'.

According to Whampoa customs, shatian customs clearance a lot of research and visits, initially determined a cross-border electronic retail export return business simple customs clearance mode. In this model, merchant orders are generated and declared through the 9610 model and sent to overseas consumers. When overseas consumers return the product, they return the product to their home point in Hong Kong and finally send it to the return warehouse in Hong Kong. After the returned goods are collected in the return warehouse in Hong Kong, they will be transported to China through the Shenzhen-Hong Kong shuttle bus and returned to China. After the successful return report, the returned goods were sent back to the seller's hands through domestic express delivery.

It is worth noting that the Sha Tin Customs and Excise Department has also determined the mode of supervision of the cross-border electronic retail export return business, in addition to the simple customs clearance model.

First, in terms of information opening up, enterprises keep the original export list and attach the import list to the return package, and attach a two-dimensional code to the import list. Scan two-dimensional code can be associated with the original export waybill number and the goods at the front desk snapshot, shopping screenshot and consumer refund screenshot.

In response to the Shenzhen-Hong Kong shuttle bus carrying returned goods, the Sha Tin Customs also made strict requirements: Container vehicles only transport returned items by electronic dealers and do not load other goods; And the vehicle track check on the credit card approach vehicle.

In addition, Sha Tin Customs will also extract package check data, data check mainly for the authenticity of the original e-commerce export list, whether the reason for the return of parcels is reasonable, and whether the returned package list declaration content is consistent with the original export list. On the basis of checking the data, Sha Tin Customs will also select some parcels for inspection.

Diversified return rivers and lakes

Sha Tin Customs's cross-border e-commerce export goods retreat mode has opened a window for returning returned goods to China. In practice, however, not all return patterns in the cross-border ecommerce export industry return goods home. Sometimes, cross-border e-commerce companies only need an overseas return address to allow consumers to send their goods back.

After in-depth exchanges with cross-border e-commerce service providers, sellers and industry experts, Yibang Power has learned about the following five types of return patterns that exist in the industry:

First, return of overseas warehouse

The enterprise has an overseas warehouse in the country where the consumer is located or cooperates with overseas warehouse service providers. When the consumer returns, the goods return to the overseas warehouse. The cross-border seller decides to destroy or repackage and resell the goods according to the value and status of the returned goods. (Users will open the package after receiving the package, so for undamaged returned goods, the seller needs to replace the new package to sell to other consumers. ))

Second, return to the bonded area to repair

Cross-border ecommerce sellers send goods back to a warehouse in the consumer's home country(such as Amazon FBA) and then concentrate on a third-party warehouse. Third party logistics enterprises will return the returned goods to a container and return it to the domestic bonded area. They will complete the check and repair operations under the bonded state, achieve re-sale and export on the shelf, and Liaise with overseas warehouses to meet the requirements of e-commerce. Reduce the cost of overseas cargo handling. Then repeat the exit. At present, Hangzhou has passed through this model, run by Hangzhou music chain network technology Co., Ltd..

III. Return of Export Trade

This occurs in the general trade export process. Export enterprises apply for relevant certificates according to the return situation(whether there is a declaration or a tax refund), and finally return the goods.

Return to Hong Kong Warehouse

The goods are returned to the warehouse in the country where the consumer is located and then to the Hong Kong warehouse of cross-border electronic sellers. The seller conducts secondary quality inspection, repair and packaging of the returned products to overseas in the Hong Kong warehouse.

Fifth, Hong Kong's cargo collection enters the country through postal channels

The goods are returned to the warehouse in the country where the consumer is located, and then to the seller's warehouse in Hong Kong. The seller then returns the goods to the country through the mail channel.

Obviously, from the above existing models, the Sha Tin Customs's cross-border e-commerce export goods retreat mode solves the cross-border e-commerce return goods clearance into the country. In the past, there was no sunny solution to the import clearance problem.

'If you want to enter the country according to the return model in the past, you need to tax the imported goods. Therefore, usually for the value of ordinary goods, the seller will not return the returned product to the country. 'A cross-border electronics seller who has been working in the industry for many years said.

For cross-border e-commerce sellers, general trade returns, which do not need to be taxed according to the model of imported goods, have strict requirements for returned goods.

Wang Wei, CEO of Hangzhou music chain network technology Co., Ltd., pointed out that in general trade return mode, if the goods are missized or have quality problems identified by third parties, they can only be returned to China according to the tax on imported goods. 'In addition, this return model needs to follow the principle of returning the goods as they were. However, most of the goods returned by cross-border e-commerce are returned by consumers, and the probability of products being dismantled and packaged is also very high. It is difficult to ensure that they are returned as they are. The general trade is a bulk export, so it can be returned according to the original state. '

Therefore, corresponding to the above five models, the most likely replacement of the cross-border e-commerce export goods return mode is the fifth product returned to Hong Kong after returning to the warehouse to return to the domestic return mode through postal channels.

The measure of business: is it worth returning home?

Cross-border e-commerce export goods back into the border mode did make a breakthrough from 0 to some. But does this groundbreaking model apply to all cross-border ecommerce returns?

According to Huangjianwen, chairman of Shibai Run Electronic Commerce Co., Ltd., a cross-border export ecommerce enterprise with auto parts as one of its core businesses, cross-border ecommerce returns must pay attention to the prices of reverse logistics and examine the value of goods returned to China from a commercial perspective.

According to it, the prices of direct mail to China for cross-border e-commerce products in the industry range from $2 to more than a dozen US dollars, but some companies do not have high postage prices for the value of goods. Therefore, it is better to return the goods to the country than to destroy the goods directly in an overseas warehouse. Therefore, the goods do not return to the country, the first consideration is whether the value of the goods can support the cost of reverse logistics.

Wang Wei also pointed out that in reverse logistics, if merchants are sent back to the country with a single return package, the price must be very expensive. As a result, costs can normally be reduced only by third party enterprises collecting goods in the country of the consumer and shipping them back to the country by sea.

In addition, some products that can be resold can actually be sold only by repackaging. Huangjianwen believes that overseas warehouses can meet this demand.

'For those goods that need to be repaired, the operation can also be completed in the Hong Kong warehouse and bonded warehouse and does not necessarily need to be returned to China. 'Another cross-border e-commerce seller who sells more than one billion yuan a year said.

So, what kind of goods are suitable for returning home?

Caolonghui, an expert on cross-border e-commerce supply chains, pointed out to yubang power that high-value products such as mobile phones, tablets and security guards are more suitable for returning home. 'If there is a problem with this type of product, the supplier can return the goods. '

Another cross-border ecommerce seller said there was a big market in the model of returning high-value products to the country and allowing sellers to re-repair the packaging for secondary sales. Because not all companies have overseas and Hong Kong warehouses.

And this kind of goods can be returned to the country to reduce merchant inventory pressure is also valuable. Wang Wei told Yubang Power that at present, many sellers 'profits are on inventory, so how to help sellers solve the problem of inventory replacement must be the future direction of cross-border e-commerce. 'If you can swap, inventory may not be in the overseas warehouse, can achieve live. '

In addition, Wang Wei also pointed out that for the seller of the cat to the sea, the cat also operates a shop in the country and has its own demand to return the goods to China. This model allows merchants to truly realize a set of inventory sales worldwide.

It is worth noting that the Sha Tin Customs's cross-border e-commerce export goods retreat mode can not only serve merchants selling to overseas markets, but also serve merchants selling goods to the Hong Kong, China market. The merchants are currently mainly engaged in the sea. The seller group is mainly. In addition, when Hong Kong's goods are returned to China, there will be no excessive international reverse logistics costs.

Therefore, some industry experts pointed out that the Sha Tin Customs's return model was innovative or first used in the return process of goods sold to Hong Kong, China. 'The four parties responsible for this project are also companies invested by Ali. The merchants of Ali Tian Cat are just the ones who need the return service in Hong Kong, China. '

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